Objective: Schools have always been a symbol of the future. So when time keeps moving forward and the look stays the same, it is time for an update. What better than a student. Reimage the branding for the CPP art department. 

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Results: The logotype of the Cal Poly Art Department is meant to showcase the prosperous point of the department while staying true to its university community. This new look holds to the futuristic view of the university while keeping true to the modern outlook of today.